AMERICAS
Bold Flavors & Constant Reinvention
The Americas speak in flavor — loud, proud, and unapologetically diverse.
There’s the rich smoke of Southern barbecue, the brightness of lime and chili across Latin America, and a growing curiosity for the new and the natural. It’s a region driven by boldness, but also by awareness. Clean-label ingredients, better-for-you formulations, and elevated food experiences aren’t just trends — they’re expectations.
Capabilities and Strenghts
Strategic Market Understanding
We support our customers with in-depth knowledge of North and Latin American flavor preferences, consumer trends, and category dynamics — from bold BBQ profiles to sweet-heat flavor concepts.
Flexible Manufacturing & Format Solutions
Our production capabilities span spice blends, sauces, marinades, and functional systems — tailored to meet the specific needs of retail, foodservice, and industrial channels across the Americas.
Applied Expertise in Flavor & Functionality
We integrate advanced food science with hands-on product development to deliver solutions that perform in both sensory impact and technical stability.
Certified Quality & Operational Standards
BRC-certified processes ensure consistent quality, food safety, and regulatory alignment across all product lines and markets.
Customer-Focused, Agile Support
Our regional teams offer direct technical service, rapid response, and collaborative project development — from idea to shelf.
Global Strength, Local Execution
With integrated global resources and strong regional partnerships, HELA delivers solutions that meet international quality expectations while adapting to local market realities.
At HELA, we channel this spirit of reinvention. With a pulse on regional tastes and a global view on performance, we create flavor systems that stand out — made to spark interest and build loyalty.
Plants and Offices
HELA Canada
Hela Spice Canada Inc.
119 Franklin Street
Uxbridge, ON L9P 1J5
Canada
HELA Mexico
Hela Spice Mexico SA de CV
Calle Elvira Vargas No. MZ 32,33 Int: B Col. CTM Culhuacán, Coyacán, Mexico City 04480, Mexico
HELA BRAZIL
Hela Spice Brasil Indústria e Comércio Ltda. Estrada Municipal Alberto Tofanin, s/n – Km 5,5 Condomínio Gaia Terra – Unidade 21 – Pinhal, Jarinu – SP, 13240-000, Brazil
HELA Chile
Hela Spice Latam S.A.
Avenida El Retiro 1295
8640000 Renca
Santiago, Chile
OUR TEAM FOR THE AMERICAS
Please find the contact for your region down below. If you have any questions, feel free to reach out to the representative shown for your country.
Distributors
Our global network of selected distributors ensures additionally that HELA products are available wherever they are needed. Explore our partners serving the region.
NOVAROM S.R.L.
#3708N, Guevarra Street, Barangay Zone 1, Dasmarinas City, Cavite 4114, Phillippines
Bettina Mangubat
bettina@eurospice.net
www.eurospice.net
We’re hiring!
If you’re passionate about food, professional, dedicated, open, talented..
Discover Tailored Food Solutions
Connect with HELA for personalized food solutions that meet your unique needs and preferences.
Find out more
our Products
For decades, HELA has been a trusted partner to the food industry, delivering tailored solutions for taste, texture, and functionality.
Our Markets
As an international solution partner, HELA supports the food industry with tailor-made concepts.
Value Proposition
HELA delivers consistent, innovative, and responsibly sourced ingredient solutions worldwide.
