APAC

No region moves quite like APAC — a place where ancient flavour legacies meet fast-changing food scenes.

Thai heat, Japanese refinement, Australian ingenuity — all coexist in a landscape as diverse as it is dynamic. They want bold flavours with a wellness edge, innovation that respects identity, and clean-label choices that don’t compromise taste.

Asian dishes on a wooden table, eaten with chopsticks

Capabilities and Strenghts

Applied Food Science & Technical Excellence

We leverage cutting-edge food technology, innovative ingredient-systems and application know-how to develop high-performing, market-ready solutions adapted to diverse product categories.

Tailored Solutions & Premium Service

We deliver personalized support and custom formulations — combining top-tier customer service with deep understanding of local market needs.

Innovation as a Standard

Constant product development and trend-driven innovation keep our partners ahead in competitive and fast-moving markets.

Regional Reach with Local Expertise

A strong network of distributors and partners enables efficient market access and responsive service throughout the APAC region.

Certified Quality Operations

Our BRC-certified plants uphold the highest food safety and quality standards, meeting global and regional compliance requirements.

Integrated Regional & Global Teams

With cross-functional collaboration between local and global experts, we bring holistic thinking and unified execution to every project.

HELA works in rhythm with this pace. We pair deep local flavour knowledge with technical agility to deliver targeted, future-ready solutions that resonate from Tokyo to Sydney to Bangkok

Plants and Offices

Map of Asia and the Pacific highlighted in pink

HELA Singapore

Hela Spice Singapore Pte Ltd.
45 Jalan Jin Pemimpin, #06-00
Foo Wah Industrial Building, Singapore 577197, SG

+65 6259 8267
www.helaspice.com.sg

Contact

HELA China

Hela Spice (Jinan) Co., Ltd.
No. 2698 Jichang Road, Gaoxin District,
Jinan, Shandong, China, 250107

+86 (0)531 81208700
www.helaspice.cn

Contact

HELA production site with green landscaping

HELA Australia

Hela Spice Australia
132 Woodlands Dr, Braeside VIC 3195, Australia

+61 3 8586 6000
www.hela.com.au

Contact

OUR APAC-TEAM

Please find the contact for your region down below. If you have any questions, feel free to reach out to the representative shown for your country.

Tommy Wong

CEO

Geoff Gordon

Director

Tony Gordon

Director

Qiang Wei Jin-Otto

CEO

Chen Yunqiang

COO

Jack Zheng

CSO

Paul Zhang

Asst. CEO & CQO

Victor Lv

Director of Finance

Dong Chuanyong

Director of R&D

Distributors

We collaborate with partners around the world who ensure our products are distributed in regions where we don’t operate our own offices. Discover which partners work with us in your region.

Euro Spice and Ingredients Inc

#3708N, Guevarra Street, Barangay Zone 1, Dasmarinas City, Cavite 4114 Phillippines